Serving with commitment |
Mission Statement |
V & J Foods,
Inc., a Burger King franchisee, was founded in 1982 by
Valerie Daniels-Carter and John Daniels, Jr. The company
commenced operations in 1984 with a single Burger King
restaurant and has grown into a 38-store operation, 12
units located in Metropolitan Milwaukee, and 26 units
located in Metropolitan Detroit, eight of which were
acquired in 2001 (V & J Foods of Michigan II, LLC).
V & J National
Enterprises, LLC and V & J United Enterprises, LLC are
Pizza Hut franchisees, founded in 1997 and 1999,
respectively. The Syracuse, Rochester, Albany and
western Massachussetts markets operate 64 restaurants
and 4 non-traditional sites collectively.
V & J Holding
Companies, Inc. (V & J) is the largest female-owned
franchise organization in the U.S., as well as the
largest minority-owned Pizza Hut franchisee in the U.S.
With all restaurants combined, V & J is one of the
largest restaurant franchise companies in the country.
its success to focused and committed employees, great
values, and efficient operations. Each affiliated
company within the V&J group has direct management to
assure efficient and prompt customer satisfaction. Our
company motto is “YATSE” (You Are the Standard of
V&J is a team
player and corporate leader. The company has received
numerous awards and has been showcased in many national
publications. We are most proud of our people who are
tenured and experienced within the fast food industry.
Our teams consistently deliver excellent results within
their operational footprint, be it urban, suburban or a
management team is a professional group of individuals
that are highly respected in the market place. This
seasoned group is committed to the continual development
of our organization. The restaurant management group of
V&J is talented and mature – each committed to his/her
areas of responsibility. In addition to senior
management, the company employs a number of certified
technicians in maintenance, technology, physical plant
and finance. Our office administrative support teams
embrace the vision by ensuring efficient operations
within our regional offices and corporate headquarters.
prides itself on its involvement in civic, educational,
and promotional activities. V&J is committed to sharing
its experiences with other operators, entrepreneurs,
franchise owners, and the youth.
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mission at V & J is to provide an excellent standard of
customer service to each and every customer served on
each and every visit.
We will be the "absolute" in our
industry. We are the standard by which all others should
be measured when it comes to superior hospitality,
service, cleanliness, quality and value.
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Valerie Daniels-Carter, along with her brother John
started V & J Foods with a single Burger King restaurant
in 1982. Within sixteen years, she nurtured the company
into a 137-unit, multi-brand operation. First and
foremost Mrs. Daniels-Carter is a God fearing woman. Her
key beliefs include an insistence on: integrity,
recognition, accountability, responsibility, respect,
communication, commitment to excellence and passion.
Mrs. Daniels- Carter has a hands-on approach. She
focuses on the performance of each and every unit so
that all are achieving positive results. Her corporate
philosophy is “YATSE”: You are the Standard of
Excellence. Mrs. Daniels-Carter laid the foundation for
her successful career at Lincoln University where she
received her Bachelor of Science degree in Business
Administration. She later earned a Master’s of Science
degree in Management from Cardinal Stritch University.
Valerie Daniels-Carter is one of the best known
fast-food operators in the United States.
In addition to
owning and running successfully brands for two of the
largest fast-food operations in the United States, she
has teamed up with one of NBA’s most famous and valuable
players, Shaquille O’Neal, to expand the horizons of
Auntie Anne’s famous Pretzels. VJ & O’Neal Enterprises,
LLC was established in 2006 by V&J and O’Neal Franchise.
VJ & O’ Neal rolled out its first Auntie Anne’s soft
Pretzel Corporation into the Eastland Mall in Harper
Wood, MI. The next location will open in Saginaw, MI at
the Fashion Square Mall. By next year VJ & O’Neal
Enterprises, LLC will have opened thirty new Auntie
Anne’s locations nationally.
Daniels-Carter has been widely recognized for her
business judgment, having served on financial and
corporate boards, and have led civic and business
organizations. She is recognized by Essence Magazine as
one of the 50 most admired African-Americans in the
United States, joining the company of Oprah Winfrey and
began her career with First Wisconsin National Bank (now
USbank) as a retail and commercial lender. She later
accepted a position as an auditor for MGIC Investment
Corporation in the financial underwriting division. Mrs.
Daniels-Carter currently serves on numerous boards and
committees. She has served as the President of Milwaukee
World Festival, Inc.; President of the Minority
Franchise Association of Burger King Corporation;
Executive Board Member of the National Franchisee
Association; Board Member of Firstar Bank; Auto Club
Group, AAA of Michigan and Wisconsin. She is actively
involved with her church both locally and nationally.
addition to her being featured in several national
magazines and publications, in 2006, Mrs. Daniels-Carter
received an Honorary Doctor of Humane Letter from
Cardinal Stritch University. She has been awarded a
number of distinguishing honors including the Business
Woman of the Year (2006) Frazier Network; Northwood
University, Distinguished Business Leader Award;
Trailblazer Award from North Milwaukee State Bank;
Entrepreneurial Spirit Award presented at the
Multicultural Prism Awards; Essence magazine’s Top 10
Black Female Entrepreneurs; Black Enterprise magazine’s
Women of the B.E. 100; The Heritage Award from Spiritual
Perspective; and the Business Award given by the
National Rainbow Coalition. Her company, V & J has
received awards such as the Top 500 Women-Owned
Businesses (Working Woman Magazine); Top 200 Restaurants
in the U.S. (Restaurant Finance Monitor); and numerous other accolades, both locally and nationally.
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